Mobile commerce in Europe – consumer attitudes study by ATG
This 13-page report, published in October 2009, is a consumer research study of the UK, France and BeNelux, commissioned by ATG.
Mobile commerce in Europe – consumer attitudes study by ATG
M-commerce consumer research in UK, France, and BeNeLux asked about habits, attitudes, likely purchases and factors that would encourage use.
ATG sponsored an independent research in three key European markets to find out how and why customers shop with their mobile devices (“m-commerce”). Participants were asked about current habits and attitudes towards m-commerce, likely purchases and factors that would encourage them to use m-commerce in the future. The research surveyed 2,103 consumers in the UK, France, and Belgium, Netherlands and Luxemburg (BeNeLux) in September 2009.
Price: FREE
This is a download product
ATG_Mobile_Commerce_Europe_Oct_2009.pdf
