European consumer views of e-commerce
This 15-page report, published in September 2009, examines the differences in attitudes towards online shopping across 7 major European countries.
European consumer views of e-commerce
ATG: European consumer views of e-commerce – buying behaviour and trends
This 15-page report, published in September 2009, examines the differences in attitudes towards online shopping across 7 major European countries.
In July 2009, ATG commissioned a consumer survey to examine the differences in attitudes towards online shopping across the United Kingdom (UK), Germany, Spain, France and BeNeLux (Belgium, Netherlands and Luxemburg). The study asked more than 6,500 consumers about their satisfaction, likes and dislikes, common frustrations and spending habits related to online shopping. The research shows marked differences in buying behaviours among the countries surveyed, and highlights clear areas where retailers can improve the online shopping experience they offer customers
Price: FREE
This is a download product
ATG_Euro_Commerce_Sept_2009.pdf
